LABEL ACADEMY WORKSHOP: RFID IN LABELS AND PACKAGE PRINTING
In this Internet of Things (IoT) era, radio frequency identification (RFID) smart labels have great potential for future development. The continuing progress and application of digital technologies such as 5G, big data, sensors, together with the impact of the Covid-19 pandemic and changing consumer habits, have all accelerated the growth of RFID, and are transforming retail inventory management and brand protection.
At this workshop, you’ll gain the necessary technical knowledge and expert guidance that label – and other – converters looking to move into the arena of RFID and smart labeling need in order to become successful in this fast-developing segment. Learn the basics of RFID technology, how RFID tags are produced step-by step, their uses and end markets. You’ll also discover how leading brand owners have used this technology successfully to track, protect and manage their products.
This workshop will be presented by leading RFID and smart labeling experts. It is organized by the Label Academy, the global training program for the label and package printing industry.
Please note: This workshop is presented in English.
This Master Class is sponsored by
LOCATION: Room 3
THU 12 SEPTEMBER
9:05 AM - 9:15 AM Welcome
9:15 AM - 9:45 AM Introduction: Exploring RAIN RFID in label production
- Explaining RAIN RFID technology: passive vs active, read-write capability, chip developments etc
- End use applications and market potential for asset tracking
- The role of the converter in the RAIN RFID ecosystem: preparing your business
Speaker:
Mike Weinhammer | Senior Global RFID Product Manager | Zebra Technologies
9:45 AM - 10:15 AM Exploring RFID chip technology
- RFID tag essentials: hard or inlay, wet vs dry
- Understanding tag frequencies and behaviours
- Read / write hardware and software
Speaker:
Gary Stegall | Technical Sales Specialist | Avery Dennison Smartrac
10:15 AM - 10:45 AM End user mandates
- Explore use cases for RFID from major brands across verticals like pharma, retail, cosmetics and more
- Opportunities for label converter as an RFID service provider
- The technology and considerations for RFID production
Speaker:
Dr Vlad Sljapic | Chief Commercial Officer | Graphimecc
10:45 AM - 11:00 AM Networking break with tea and coffee
11:00 AM - 11:30 AM Equipment: what do you need if moving into RFID?
- Understanding the different types of machinery: what do you need?
- Investing in the right machinery and software
Speaker:
Gerald Steinwasser | General Manager | Mühlbauer
11:30 AM - 12:00 PM RFID manufacturing, testing and quality control
- RFID converting equipment requirements
- In-line and off-line testing and quality control
- Ensuring consistency in label performance
Speaker:
Teemu Ainasoja | Sales Director | Voyantic
12:00 PM - 12:30 PM Chip programming and data management
- RFID chip programming: avoiding tag clutter
- Protecting the IT backbone
- Mobilising data and the importance of tracking
Speaker:
- Mike Weinhammer | Senior Global RFID Product Manager | Zebra Technologies
12:30 PM - 1:30 PM Networking lunch
1:30 PM - 2:00 PM The role of a systems integrator
- Understand the role of a systems integrator for successful RAIN RFID implementation
- Gain insights into the best practices for selecting the right hardware and software
- Learn how a system integrator can bridge the gap between converter and brands
Speaker:
Michael Schwabe | Director, Market Intelligence | Surgere
2:00 PM - 2:30 PM The converter perspective: smart implementation of an RFID system
- Challenges and outcomes for starting a RFID program
- Building a business case for RFID technology
- Using RFID to improve supply-chain and data management
Speaker:
Mark Davenport | RFID Business Unit Manager | Abbott Label
